Changing the Tune on Soda Marketing

DASHNY Advocacy & Policy, DASH-NY Partner Highlights, Food Policy, Prevent Chronic Disease, Promoting Prevention News Leave a Comment

The Center for Science in the Public Interest (CSPI) has created a new spin on an iconic Coca-Cola marketing video. In 1971, Coca-Cola published the “Hilltop” ad, featuring singers who wanted to “buy the world a Coke.” CSPI’s twist on the ad, titled “Change the Tune,” shows people who are suffering from soda-related health problems, such as type 2 diabetes, tooth decay, and obesity – a stark contrast to the original Coca-Cola ad celebrating soda. You can view the video here.

Changing the Tune

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